Shares of Tractor Supply head into their first full week of trading after the company announced late last week it is ending various corporate diversity and climate efforts.

The stock (ticker: TSCO) ended Friday trading at $270 per share, up from the day's start of $267.55 (a 0.92 percent increase). Volume was up more than 33 percent, as about 1.7 million shares sold, compared to the average 1.13 million shares, according to Yahoo Finance.

The Brentwood-based company announced Thursday that it is eliminating all diversity, equity and inclusion positions while also ceasing DEI goals and efforts. The Associated Press reports the farming equipment, pet supplies and rural lifestyle retailer did not offer specifics related to eliminating the DEI roles.

The move follows weeks of online conservative backlash aimed at the company for its DEI efforts, according to multiple reports.

The AP also reports Tractor Supply said it would “stop sponsoring nonbusiness activities” such as Pride festivals or voting campaigns. Similarly, the company will cease submitting DEI data to the Human Rights Campaign, which bills itself as the U.S.'s largest advocacy group for LGBTQ+ rights.

Relatedly, Tractor Supply said in the statement Thursday that it would withdraw from its carbon emission goals to instead “focus on our land and water conservation efforts," the AP reports.

The changes came after Tractor Supply had previously stressed its DEI efforts. AP reports that in early June, Tractor Supply President and CEO Hal Lawton referenced the company's having remained “very consistent” for many years related to its DEI and environmental, social and governance (ESG) programs.

Shares of the the company's stock began last week trading at $282.42. They began the year priced at $216.57.

Tractor Supply offers a price-to-earnings ratio of 26.3, a mark considered reasonably healthy for a specialty/miscellaneous retailer, according to various sites that assess the market. Online investment research source Zacks notes Tractor Supply holds a VGM (value, growth and momentum) Score of B.

This story was first published by our sister publication Nashville Post.