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Mark Cleveland, Hytch co-founder and chief executive officer, with William Mattiace, manager of content and editorial communications for Nissan, pose for a photo after demonstrating the new ridesharing app outside Nissan’s headquarters/ Photo by Brooke Wanser. By BROOKE WANSER In an effort to decrease traffic and reduce auto emissions, Mark Cleveland, the chief executive officer …

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Cleveland and William Mattiace, Nissan’s content and editorial communications manager, pose after a demonstration of the app./Photo by Brooke Wanser.